Beverly Wilshire Medical Center
Background
Details of project
Beverly Wilshire Medical Center is specialised in the combination of medical aesthetic treatments, ranging from anti-ageing medicine, cosmetic surgery, dental aesthetics to hair restoration.
Challenge
Prior to the engagement with Prouvers, BWMC has been doing link building with another SEO vendor. Nevertheless, BWMC still approached Prouvers for help.
For them, their main goal is to better position itself in the industry. Hence, BWMC needs to put a greater emphasis on its keywords targeting. With that said, we observed that BWMC were focusing on exact match anchors to protect the site. However, to include greater diversity content while building the campaign, the main challenge is to not over-optimised the anchor text.
Solution
One of the first thing done was performing an audit of the site. For this, we look at things like current traffic, backlinks, anchor text and etc.
- Keyword Research – “Easy Wins”
We always like to look for keywords that we can get “quick wins” with. In this case, we have managed to run through an analysis and found out 92 keywords that are missed out.
We worked with BWMC to pick high volume targets, identifying LSI keywords that could be used as anchor text while building links.
- High Quality Diversified Link Building Campaign
We used natural, drip feed, and “easy wins” LSI keywords as anchor text to maintain diversity.
| Backlinks Source | Live Backlinks |
| Web 2.0 Properties Blogs (Above DA 60) | 10 |
| Article Directories (Above DA 50) | 20 |
| High PR Profiles | 20 |
| Forum Profiles | 20 |
| Document Sharing | 20 |
| Social Bookmarks | 25 |
| Local Citations | 10 |
| Image Sharing | 7 |
| Video Creation | 1 |
| Video Distribution | 7 |
| Infographic distribution | 3 |
| Top Social Signals | 20 |
| Web 2.0 Buffer sites | 5 |
| PBN – see details | 7 |
| Real Human Visitors | 1200 |
| Social Bookmarks | 1500 |
| Wikimedia Backlinks | 1200 |
Results
The results of this campaign have been successful, a steady increase from month to month can be observed.
BWMC’s website is now ranked at top for the competitive keywords and has an estimated traffic value of RM 20,000 per month.
The most desired results can be obtained when consistent content and links are added over time. Besides, it is grateful that BWMC has a good content team, that we are able to focus more on high-quality link building.
