Wong Wai Scaffolding
Background
Details of project
Established in 2007. Wong Wai Scaffolding has been the leading company in the industry providing scaffolding one stop services, ranging from P.E Design to offering certified inspector.
Challenge
As a traditional scaffolding business, Wong Wai has relied on conventional retail to sell their services. Nevertheless, as digitalisation has taken over the modern era and most significantly, dictating the present consumer buying behaviour, Wong Wai realised the struggle to stay competitive.
Wong Wai felt the need to open up its opportunities in the digital world, and with no idea where to start, Wong Wai approached Prouvers for help.
Solution
3Rs: Re-vamp, Re-optimize, and Re-publish the website content! One of the first things that we did was to set up “Call-To-Action” in the website to strengthen the marketing funnel. Besides, we have also configurated a live chat plugin in the website for users to be able to get help from customer service supports easily.
Subsequently, we work on building ongoing link outreach for Wong Wai’s SEO campaign. With that said, we focus on extending our reach to users who has already linked or written similar content, while offering exceptional value. Finally, wait for the incredible conversion rates!
Results
After only a month of SEO campaign, the keywords ranking has shown an optimistic movement with 4 keywords climbed up to TOP 20.
On the other hand, for our Google Ads marketing, we have maintained a below average CPC of RM 0.91 & a high CTR of 6.5%, indicating a very positive outlook of conversion rate! Besides, we have achieved an impression share rate as high as 29.40%, strengthening Wong Wai’s online presence in the Industry.
