The Importance of Local SEO for Small & Medium Business (SME)

According to a research done by Search Engine Watch, it is reported that more and more users interact with brands through Local Search. These activities include booking an appointment online, placing orders, or even writing a business review, regardless if it is good or bad.

With Local Search gaining an extra attention nowadays, it is important for you to start evaluating your Local SEO (Search Engine Optimisation) Strategy in the digital space!

 

So, what is local SEO?

Local SEO is a process of making your company visible for geographically related searches. In that case, it means that if you want more local businesses, you need more local SEO services!

Nevertheless, more than 50% of businesses in this current era have no idea on WHAT is Local SEO. Simply put, it is now a big opportunity for you to get ahead and stand out in directories, maps, local searches, and social media!

For example, we have all seen this lovely box above organic results.

 

In this case, THIS is known as the Local Pack. These Local Listing has the benefit of showing above organic results, giving an increased visibility to users. In Local SEO, your main goal is to optimize your site in order to be shown in the Local Pack. These optimization strategies include:

  • Claiming Your Google My Business (GMB) Profile
  • Building Local Citations
  • Performing Local Keyword Research
  • Local Link Building
  • Optimizing Your On-Page Content for Local Search
  • Adding Local Business Schema Markup

 

So, who needs local SEO?

As long as you have a website, you can apply Local SEO to your business and get started to increase your sales right away. In this case, if your business matches ANY of the conditions below, you NEED a Local SEO.

  • You have a local company or are a small business owner.
  • You have a company with specific service areas.
  • You are a franchisee or franchise owner.
  • You want more traffic, leads, and sales within specific market areas.
  • You want to shore up your listings across online directories.
  • You want your company to show up on maps and navigation apps or in Google’s Local Pack.
  • Your company has offices or provides services in more than one city or area but does not offer products or services nation-wide.

So, what are the benefits of local SEO

The reasons every business need Local SEO is because Search Engines have realised that many users are looking for a specific service or product near them. According to Google, 46% of searches now have a ‘local intent’. In this case, this means that there are potential customers who are searching for your services within your service area! Hence, if you boost the Local SEO of your business, it will then be the one user find and come to. In short, a successful Local SEO campaign will definitely help your business because:

  • Local SEO increases your website’s rankings in the search results and in the local pack.
  • It receives the highest conversion levels of all local advertising channels.
  • It increases your online visibility, especially to neighbouring customers.
  • It increases organic traffic to your website and helps you earn more qualified leads.
  • It will help you outrank your local competitors.
  • It helps mobile users easily find your business, whether in the search engines, through directories, or through social media channels.
  • It ensures your business is found on Google maps and through other navigational apps.

But, is it necessary to hire a Local SEO Company?

Search Engines update their local search ranking factors all the time. Which is why you need to educate yourself, to not fall behind the competition. In this case, balancing your SEO training with operating your business, day-to-day tasks, and family time is not easy. Why not leave it to the professionals?

Take advantage of Local SEO Services and boost your business before your competitors catch on. Find a Local SEO Company with expert knowledge and industry insight to analyse your company needs as well as evaluating your website, subsequently formulate a winning strategy to increase your traffic locally.

5 tips to improve your Local SEO:

  1. Create and optimise your Google My Business Account:To get started, you need to claim your business on Google My Business. This establishes your presence for free on the Search Engine. Also, your business will show up on Google Maps. Once Google verified your business, your business will be shown in the valuable sidebar space of a Google search.
  2. Build your citations:A citation is any reference to your company’s name on the internet. Citations represent a unique online footprint of a business, helping potential customers to find information about your business. Search engines often rely on Name, Address and Phone (NAP) of your business to determine your location and deliver accurate results to users.
  3. Take your reviews seriously:Get your customers to write honest, positive reviews about your business. This will encourage more local customers to buy from you as well as optimising your Google My Business presence. Besides, people read online reviews before visiting a business!
  4. Optimise your website for mobile:You have to make sure your website is mobile-friendly in order to be a major player in the Local SEO. It is revealed that a majority of local mobile searches produces visits to the business within 24 hours!
  5. Publish and optimise localised website content:If you only have one location, create an “About Us” page that focuses on local, relevant information. For example, if you have a beauty salon, your “About Us” page can talk about your salon handling the hair and makeup of the town’s local pageantry.

Conclusion

If you’re a small business owner, getting web visits and leads from users in a different city, state, or country won’t do anything to build your business. Hence, with Local SEO, you are able to increase traffic from consumers in your specific service area, getting a higher visit-to-sale rate. In this case, hiring a Local SEO company is the most efficient and reliable way of boosting your Local SEO and increasing your Search Engine Results Page rankings.

According to a research done by Search Engine Watch, it is reported that more and more users interact with brands through Local Search. These activities include booking an appointment online, placing orders, or even writing a business review, regardless if it is good or bad.

With Local Search gaining an extra attention nowadays, it is important for you to start evaluating your Local SEO (Search Engine Optimisation) Strategy in the digital space!

 

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